Inspired by each family’s unique story, our products begin with the arrival of a new baby and take you through birthday celebrations, holiday traditions, “firsts” and more.
Everything we design is carefully considered through our filter of what is meaningful and timeless and then constructed with stunning quality and lovely details. We want every piece to have that “it factor,” offering you something truly special and personal.
Our products are both beautifully designed and intentionally constructed for a quality you will love and trust. We source luxury materials, and our team of seamstresses and embroiderers hold the highest standards, making each item with the utmost attention to detail.
In addition to our long lasting quality, our designs are timeless yet modern, for a look that will be enjoyed and admired across generations.
We are the original creators of our customer-favorite Newborn Welcome Sign and Heirloom Monthly Markers. We also make our Party Hats, Heirloom Banners, Christmas Stockings, Tree Skirts, Tree Toppers, and Easter Bows from our own proprietary patterns.
These designs are intricately composed of the details we find most important, and you won’t find them anywhere else. When you hold a Namesake item in your hands, we believe you will see and feel the quality difference, and we’re so proud for our bespoke products to be part of your family story.
From the beginning, we set out to create something that lasts. A “namesake” is deemed worth passing down, and it ties together families and generations. Similarly, we love celebrations for the way they connect people and mark what matters with purpose and joy.
By marrying the art of celebrating with the heritage of family stories, Namesake Celebrations offers you modern heirlooms to mark life’s most meaningful moments so you can cherish today for years to come.
Founder and Designer
Inspired by storytelling, art, and sentimentality, Mattye shares her passion for family and beautiful design through Namesake Celebrations.
Mattye has been a collector of keepsakes since childhood, valuing the way tangible goods connect us to moments in our lives and help us savor and share our stories. By honing in on her classic and romantic style, she partners with other female creators to bring Namesake’s modern heirlooms to life through sewing and embroidery..
Mattye discovers her most meaningful ideas within her family and the life they’re making together. She and her husband Woody live in Birmingham, Alabama, with their three young children.
How It All Began
In 2017, first-time moms Mattye Woodcock and Rachel Coffey experienced their first year of motherhood together and found a love for planning their babies’ first birthday parties.
Their collective experience in product curation, styling, and hospitality as well as their shared spirit of entrepreneurship, led them to the idea for Namesake Celebrations. When they launched the brand in February 2021, the initial collections were composed of curated options to give moms a one-stop-shop for customizable, quality goods for their children’s birthdays. The product offerings have naturally evolved and expanded over time, but the heart for families and celebrating has remained the same.
In 2024, Rachel transitioned to focus on her passion for home, children, and teaching, and Mattye continued the business. Still friends cheering each other on every step of the way, we will always cherish the story of how Namesake Celebrations began.